Produced by:
KBOO
Program::
Air date:
Wed, 10/17/2012 - 8:00am to 9:00am
Greenwashing and other ethical issues in the corporate sector
Consumer issues -- Our guest is business and finance journalist Fran Hawthorne on her new book, Ethical Chic: The Inside Story of the Companies We Think We Love.
The book is a greenwashing investigation looking behind the scenes at six companies—Apple, Starbucks, Trader Joe’s, American Apparel, Timberland, and Tom’s of Maine—to analyze whether they actually take these green measures and deserve their feel-good reputations.
Call in with your contribution to KBOO and get a copy of the book as well as discounts at area businesses for the whole year. Or pledge online right here on the website, click on the big orange banner at the top of the page, follow the links. Thank you.