What, No More Listener Guide?
What, no more listener guide?
Yes, dear members, as we have been announcing for the last few months, there will be no more printed Listener Guide beginning in April. This does not mean that we will cease communicating with members and doing outreach to new listeners - in fact, it may well provide us with more and better ways to do just that.
- We will be creating a monthly flier promoting upcoming events, shows and specials, which will be distributed to coffee shops, clubs, restaurants and etc. all over town
- We are also planning a quarterly newsletter to be sent out to members which will include info about the station, articles about programs and people at KBOO, art, poetry, and more!
- For members who are online, we have this monthly e-bulletin that goes out on the first of the month. Also, more and more KBOO shows and hosts have been posting content online, both recordings of past shows and announcements of what's coming up, on the KBOO website: check often for updates!
- Our Development Director Sun Lee is working on genre fliers and brochures to promote different aspects of KBOO programming - he'd love your contributions and involvement in the creation of the outreach materials. Come to the next Development Committee meeting on Monday April 3rd at 6 pm at KBOO, or email Sun at email@example.com (be sure to congratulate him on his brand new baby girl!).
As we are cutting costs at the station, we found that the monthly printed guide is a major expense (printing, paper, design and mailing), which is not covered by the revenue it brings in. So we decided to make the cut, but it actually creates a great opportunity for us to look into more and better ways to communicate with members and to promote the station to new people all over town (and beyond). We welcome your input into this process, either through the Development Committee or through involvement in the design and content of these new print and online materials.