Wed, 04/10/2013 - 8:00am - 9:00am
Spreadable Media:CREATING VALUE AND MEANING IN A NETWORKED CULTURE"
Host Lisa Loving speaks with Henry Jenkins and Sam Ford about their book "Spreadable Media:CREATING VALUE AND MEANING IN A NETWORKED CULTURE," which argues: If it doesn’t spread, it’s dead.
Their book challenges some of the prevailing metaphors and frameworks used to describe contemporary media, from biological metaphors like “memes” and “viral” to the concept of “Web 2.0” and the popular notion of “influencers.” "Spreadable Media" examines the nature of audience engagement,the environment of participation, the way appraisal creates value, and the transnational flows at the heart of these phenomena.
What makes content more spreadable? Why should there be a change from “hearing” to “listening” in corporate culture?