Social Media

What we'll be covering today

  • overview of social media
  • the importance to keeping your KBOO info up to date
  • keeping track of what others are saying about you
  • social media tools
    • podcasting
    • twitter
    • facebook

What is Social Media? It's a two-way conversation online that allows users to connect and share information. Social networking is only as good as the connections in your network, and your relationships with those connections.

What are the tools you can use on the KBOO.FM website?

  • Program
  • Audio
  • Blog Entry
  • Playlist
  • Schedule Episode

Remember:

  • A good entry sells the sizzle and has a picture!
  • Be sure to link to and from blog entries (because they are hard to find, otherwise)
  • Schedule Episodes get promoted to the front page, and to the schedule page

How do you keep track of what people are saying about you?
Set up a Google Alert

If you have a public affairs show, or have non-music content, do a podcast!

  • create & edit audio
  • post it online
  • create an RSS feed
  • post the RSS feed on the server
  • create a small, square graphic
  • submit the URL to apple

Twitter: microblogging to the max!

  • Make sure to include @kboo or #kboo
  • It's easiest for us to retweet @kboo

Facebook: a way to share links and photos, and have a visible conversation.

Post to these facebook pages

  • Your own
  • Your program page (if you have one)
  • Kboo Community Radio
  • Kboo Development

Definitions:

Social Media:
Social networking services – Facebook and MySpace being the most well-known- are websites that allow online users to connect and share information with other online users.

Social Media includes such formats as blogging, microbloging, RSS, photosharing, videosharing, podcasts, news & bookmarking, and wikis

Blogging: A blog is a website where entries or posts are listed in chronological order.  Blogs commonly allow for readers to provide comments which are posted along with the original entry.

Microblogging: Microblogging is a form of blogging where users provide brief period updates (often on a frequent basis throughout the day) and publish them on microblogging platforms.  You’ve probably heard of Twitter, which is a Microblogging tool.  Microbloggers can submit their updates via the web itself or via text messages, instant message, or even email.

Photosharing: Photo sharing tools allow users to upload and post their photographs online to share them with other users.

Podcasting: A Podcast is a digital audio that is distributed via the Internet for playback on a user’s computer or portable media device – a mp3 player such as an iPod.

RSS: RSS is a syndication format that allows websites and blogs to distribute their updated, dynamic content as feeds to users.  Instead of having to visit the website, users can sign up for the feed provided by the website or blog and using an RSS reader or aggregator (like Google Reader explained below), access the feed.  Users can sign up for as many feeds from different websites as desired

Wiki: A wiki is a collaborative website that allows users to contribute to and edit the content on the website. Wikipedia is a well-known wiki.  Wikifarms host multiple wikis and provide tools for users to create their own wikis.

These definitions are from http://www.interactiveinsightsgroup.com/blog1/socialmediabeginnersguide/social-media-tools-101

 

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