Try to reduce the amount of content so that it's all
above the fold.
The font size is too big. Make if consistent with the
rest of the site.
Fix the bullets. Basically, remove the <h5> tags.
Some text is centered. Make it left justified.
Some info that I'm interested in is below the fold by
default on my 17" monitor set to 1280-by-1024, and
with the browser maximized. In particular, I'm
thinking of he Thank you gifts link. Put the useful
info above the fold.
I don't like the online application form style, it's
so 1997 ;-). Can we brand this page at all? For
example, WGBH uses a third party
However, the pledge page is at least branded properly
and retains the look and feel of the WGBH site, more
Also, KPFA does a really nice job branding their
support page using a third party.
You might consider embedding our application form in
an iframe. There are advantages and disadvantages to
this approach. Probably not worth doing...
The form information (that is not unique to the web
site) should be identical to the information that's
delivered via other channels. For example, supply
users with a radio group that contains the usual
pledge choices such as $40, $60, etc. In fact, this
info is given on the pledge page, but not on the form
The View T-Shirts and More link on the form is a
really good idea, but clicking it takes me away from
the form. OUCH! You should use a pop-up window in this
Here are some pledge forms from similar organizations
that we can use as models
form is pretty good, but I include them mainly because
they use Drupal).
Can we tell people something about the security of the
transaction? I know that a secure HTTP connection is
being used, but adding some content that explains this
fact might make some people more comfortable.