Mon, 07/08/2013 - 10:15am - 11:00am
Restoring meaning to sustainability as more than just a marketing tool.
IS SUSTAINABILITY STILL POSSIBLE?
Every day, we are presented with a range of “sustainable” products and activities—from “green” cleaning supplies to carbon offsets. But with so much labeled as sustainable, the term has become essentially sustainababble, at best indicating a practice or product slightly less damaging than the conventional alternative. Is it time to abandon the concept altogether, or can we find an accurate way to measure sustainability? If so, how can we achieve it? And if not, how can we best prepare for the coming ecological decline?